In Fall 1999, the first Fleur’t collection developed from owner and designer Nancy Yoo’s simple need: flirty, feminine lingerie that fits and feels good. For Fleur’t camisoles and lace trimmed panties, she chooses materials that stretch gently and softly, conforming to a variety of body types. Camisoles always have a lining or a shelf bra. Boy shorts sit low on the hips, giving a snug fit without a tight waistband. And they’re cute. Accented with delicate embroidery, whimsical appliqués or unadorned, and available in a rich range of colors, Fleur’t offers women a much-needed alternative to mainstream lingerie.
How does a woman come to design lingerie? Nancy’s route was anything but direct. After playing keyboards in a rock band, developing her talent for photography and studying literature in a graduate program, she decided that designing lingerie would both satisfy her and help a lot of women. Carrying the attention to nuance and detail and the ability to read an audience demanded by each of her former endeavors, Nancy created a line beautiful enough for special occasions, yet comfortable enough for every day. Whether you’re on the job, dashing around to get that last minute gift or simply lazing away a Sunday afternoon, Fleur’t always gets you in the mood.