Sarah Carter started San Francisco Showroom; an independent sales rep company for intimate apparel, loungewear, accessories, swim and maternity brands in 2009. She launched in the depths of the recession and grew both the company and the revenue of the brands she represents.
Sarah graduated from University of Vermont in 2002 with a BA in English Literature, then earned her TESOL certificate as well as Masters in Marketing. In the Fall of 2003, Sarah was on her way to teach English in Thailand, when her mother called with a proposal to help her open a lingerie boutique. Neither one of them knew much about bras or retail, but they fell in love with the industry, learned as much as possible, became certified bra fitters and opened up A La Mode Intimates in Annapolis, MD. Sarah’s mom, Patti, now owns two locations; Annapolis and Baltimore and has been in business for over 20 years.
Sarah wanted to live in California, so she set off West and gained valuable experience as a store manager, visual merchandiser and recruiter for several leading apparel and beauty companies.
In 2008, she went back to help her mom with the business once the recession hit and in 2009 she opened her own business as an independent sales rep. In 2023, she also launched her own sleep and loungewear brand called Inej! This brand is on pause currently, but there are plans to relaunch soon. Stay tuned!
Sarah has worked on all sides of the retail industry and alongside designers, visual merchandisers, and brand managers. She knows the joys and challenges of owning and managing a small business. All of these experiences give her a unique perspective and all encompassing knowledge of the industry, which enables her to be a top level sales rep and brand consultant.
Sarah is based in SF Bay Area, but travels nationally to visit retailers and attend industry trade shows.
SF Showroom Brands Include:
-
- Montelle Intimates
- Fleur’t Intimates
- Rya Collection
- Louisa Bracq
- Maison Close/Scandale
- Curvy Couture
- Cake Maternity
- Sugar Candy Collection
- Nessa
- Soak Wash
- RigTig Designs
For more information or to schedule an appointment, please send a message via the contact form.
On a personal note, Sarah is a mother, wife and adventure seeker. She enjoys hiking, camping, sailing, performing arts, music, traveling to new places, and spending time with family and friends.